Jump to content

My Magic Pet Morphle: Difference between revisions

Edit links
From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
remove AFC template
Added {{Uncategorized}} tag
Line 41: Line 41:


{{Moonbug Entertainment}}
{{Moonbug Entertainment}}

{{Uncategorized|date=March 2021}}

Revision as of 20:04, 14 March 2021

My Magic Pet Morphle
GenreChildren
Educational
Created byArthur van Merwijk
No. of seasons2
No. of episodes21
Production
ProducerMoonbug Entertainment
Original release
Network

My Magic Pet Morphle (also known as Morphle) is an animated children's television series created in 2011 by Dutch animator Arthur van Merwijk.[1][2] Produced by YouTube channel Morphle TV, which was acquired by Moonbug Entertainment in 2018 and announced in February 2019 that the series premiered on Netflix on January 10, 2019.[3] The show is about a girl named Mila and her magic pet Morphle who can transform his appearance at Mila's will, and teaches themes of friendship, problem-solving and creativity to its preschool audience.[4]

Morphle is hosted on digital platforms including Netflix, Apple TV+, Hulu and Amazon Prime Video.[5] [6] Van Merwijk maintains creative oversight of the show and works with the production team in Amsterdam.[2]

History

In 2011 van Merwijk, an animation school graduate, created a YouTube channel for preschoolers based on nursery rhymes. Throughout the first year van Merwijk produced every episode himself. His sister, who is a professional singer, created the music for the show. Van Merwijk drew the characters and his friend, Daan Velsink, created the rig-animation. After saving his profits during the program's first year, he used the money to set up a studio in Amsterdam. He hired animators and artists and created additional videos per month.

The show functioned this way until 2015 when it took on its current TV-show format. According to van Merwijk, Morphle is one of the first preschool channels on YouTube that treated its videos as episodes of a traditional television program. When van Merwijk made this change, viewership grew substantially. By 2016 the show had millions of views each month.[2]

In November 2018 Moonbug Entertainment purchased Morphle TV from van Merwijk. At the time of the purchase the show had about five million subscribers and 3.7 million views.[7]

In February 2021 Moonbug partnered with Poetic Brands to create branded children's apparel based on My Magic Pet Morphle.[8]

References

  1. ^ Weiss, Geoff (12 February 2019). "Kids' Content Upstart Moonbug Acquires 2 More YouTube Heavyweights". www.tubefilter.com. Retrieved 2021-03-03.{{cite web}}: CS1 maint: url-status (link)
  2. ^ a b c "CASE STUDY: How 'My Magic Pet Morphle' Became One Of Youtube's Biggest Kids' Shows". Cartoon Brew. 2020-05-15. Retrieved 2021-03-03.
  3. ^ "Morphle - TV Review". www.commonsensemedia.org. 2021-01-29. Retrieved 2021-03-03.
  4. ^ "Moonbug Entertainment Expands UK Programming with Virgin Media". Animation World Network. Retrieved 2021-03-03.
  5. ^ "Preschool-Aimed YouTube Goliath 'Morphle' Inks Global Toy Licensing Deal". Tubefilter. 2020-02-19. Retrieved 2021-03-03.
  6. ^ Aquino, Steven. "How Children's Media Network Moonbug Delivers Developmentally Appropriate, Accessible Content To All Children, All Over The World". Forbes. Retrieved 2021-03-03.
  7. ^ "Moonbug acquires three digital properties". Retrieved 2021-03-03.
  8. ^ "'My Magic Pet Morphle' Stitches Kids Apparel Line". licenseglobal.com. 2021-02-02. Retrieved 2021-03-03.

External links

Retrieved from "https://en.chped.com/w/index.php?title=My_Magic_Pet_Morphle&oldid=1012133830"